Wrapping up the Media session

I managed to arrive at Farm Credit Bureau without getting lost, though nobody rode with me to witness my triumph. Steve is walking wounded this morning after his fall on the ice yesterday morning, but is probably doing better than he'd expected.

Carla Savalli's presentation on the future of the media was enlightening, particulary because it seems so clear that the senior editors cannot see where the industry is headed.

Jay Penick, CEO of Farm Credit Bureau, spoke on business leadership, which was timely for me, given the fact that I'm going back to do our strategic planning session next week.

Key Learnings

• The importance of relationship-building and effective networking
  
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• The media don't necessarily know the future of their own industry.
  

Learn to format your key points in several different ways to get your message across.
If you think you've been misquoted, take the story to other people to get their opinion. If you have a genuine difference of opinion with a reporter, go directly to them instead of their editor.

Grant & Brad were our secret observers and Brad praised Kaydee for her exquisite professionalism. He was very kind to session manager, and told Juan "you could charm a monk off the mountain." Brad was so enthusiastic and if he can bring that kind of energy to his speaking, he'll be great.